Svitanok Venture Group needed a brand that reflected optimism and growth—the moment when new ideas rise. The name Svitanok, meaning sunrise in Ukrainian, became the foundation of the identity: a symbol of beginnings and forward movement. Our goal was to translate that into a visual and verbal system that feels modern, human, and confident.

We designed a logo inspired by the first light of day—simple, geometric, and full of momentum—supported by a clean brand system, website, and tone of voice that express trust, clarity, and belief in progress.